Game, Set & Match
View the case- Brand
- Barclays
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Racing & Sports
- Platform
- Installation
- Agency
- Jonathan Da Costa
Objective
As title sponsor of the ATP World Tour Finals, Barclays wanted its free fan zone at London's O2 Arena to do more than carry a logo — it needed a reason for visitors to stop, play, and spend time with the brand. The activation doubled as a promotional vehicle for Barclays Pingit, giving the bank's payments app extra visibility among the crowd.
Solution
Two players step up to opposite ends of a table with a horizontal screen built into it, showing a retro-futuristic tennis court. There's no controller or racket to hold — a player simply swings a hand over the surface, and a sensor reads the motion to send the ball across to the opponent's side. The game throws in obstacles that appear mid-rally, so players react on the fly as much as they rally each other. Matches run as open challenges, with winners collecting prizes from Barclays. Between games, the table screen switches to animated jingles and brand spots before the next pair steps up to play.
- 1
"Game, Set & Match" is a motion-controlled tennis game built into digital touch-tables in Barclays' free-entry fan zone at the ATP World Tour Finals in London's O2 Arena. Five tables stand across the floor, each looping a sponsor jingle between matches to draw in the next pair of players.
- 2
Two players step up on opposite sides of the same table, facing each other across a screen split into two courts — the player's own half and the opponent's.
- 3
Play needs no controller, buttons, or touch: a sensor above the table reads each player's hand movements in the air, an "interface-free" control scheme.
- 4
Players swing a hand to send the ball across the net in retro-futuristic graphics, and the opponent returns it with their own gesture. Obstacles appear on screen mid-rally and deflect the ball's path, adding difficulty to the exchange.
- 5
The match runs as an open challenge for anyone in the fan zone; the winner receives a sponsor-provided prize, and the table then returns to its idle jingle to wait for the next pair.
