Doritos Mix Arcade

Objective

Doritos launched a new Mix product line combining multiple chip flavors and needed to create buzz and drive consumer engagement ahead of the E3 2017 event. The campaign aimed to introduce the new product while generating excitement through an experiential arcade activation.

Solution

The agency created Mix Arcade, a six-story tall arcade cabinet featuring four retro-style games powered by Phaser: Chip Defenders, Chip Kwon Do, Dinamita Detonator, and Twist Cannon, each representing a distinct Doritos Mix chip flavor. Players earned tokens by winning games or redeeming codes from product packaging, then exchanged tokens at a virtual claw machine for instant-win prizes. The experience was built with WebGL shaders, particle effects, and pixel processors combined with authentic 8-bit sound design. The installation debuted as a 45-foot LED screen display at E3 2017, and included a live Twitch stream with an interactive claw machine where viewers could coordinate moves through comments to win prizes.

Results

Not published.