Jam Game
- Brand
- Trident
- Objective
- Engagement
- Industry
- Food & Drink
- Mechanic
- Other
- Platform
- Web
- Agency
- Saatchi & Saatchi
Objective
Trident, the chewing gum brand, launched a digital interactive campaign in Puerto Rico in 2013. The 'Jam Game' was designed as an engagement mechanism to connect with consumers through playable digital media.
Solution
A digital game titled 'Jam Game' created by Badillo Saatchi & Saatchi (Puerto Rico office). The campaign execution involved a team including executive creative director Juan Carlos Rodríguez and multiple digital specialists. The specific game mechanics, gameplay instructions, and prize structure are not documented in available sources.
