Ades Max (Advergame)

Objective

Ades, a leading Latin American soy-based beverage brand, developed an interactive advergame to drive consumer engagement and brand awareness through an entertaining point-of-sale activation experience.

Solution

Ades Max was a motion-sensor racing game powered by Microsoft Kinect technology, where players controlled the character Max through obstacles while collecting Ades product packages to accumulate points. Players could select different characters before gameplay. Developed in Adobe Flash with visual design in Photoshop and Illustrator, the experience was deployed at retail locations as an interactive in-store activation.

Results

Not published.