PBR Drink & Draw

Objective

PBR aimed to drive engagement and foot traffic to bars while building brand affinity with their core audience. The campaign leveraged social sharing and word-of-mouth to create memorable, photo-worthy moments that would generate online buzz and encourage repeat visits to participating locations.

Solution

Drink & Draw placed interactive touchscreen devices in bars with prompts encouraging customers to draw creative interpretations of provided themes. Players shared their digital artwork online via social media and showed their creations to the bartender to claim prizes: either free PBR beer or branded merchandise. The game combined drawing mechanics with social sharing mechanics and in-bar reward fulfillment, creating a playable moment tied to alcohol service.

Results

Not published.