Brand games on Roblox
Every brand experience on Roblox in the library — own worlds, tycoons, obbies and takeovers of hit games — with what each one reported.
By year: 2021 3 · 2022 14 · 2023 12 · 2024 16 · 2025 4 · 2026 1
Brands reach Roblox players in two ways: they build an experience of their own, or they move into a game players already use. This collection lists both, every one in the library. Ads bought on Roblox without a playable part are left out.
The first wave came in 2021. NIKELAND opened that November with mini-games on a copy of Nike's campus and counted 21 million visitors by September 2022. Vans World, a skate park built by The Gang, became the first fashion and action-sports experience on Roblox to pass 100 million visitors, in July 2023. Froot Loops World reported a 27.4% rise in sales velocity that held for more than 48 weeks.
Restaurants and retailers used Roblox to sell. All 100,000 codes for a free entrée in Chipotle's Burrito Builder went within 30 minutes of launch, and McDonald's LAND tied its missions to a real menu in more than ten Latin American countries. IKEA's The Co-Worker offered ten paid virtual jobs and drew more than 178,000 applications.
Tycoons, where the player grows a business, recur: the NFL has two. So do takeovers, from FIFA's Club World Cup event inside Super League Soccer to the Red One Hangar raid in Anime Defenders. The Gang and Gamefam appear most often in the credits. Most figures are visits and favourites reported by the brand, its studio or Roblox trackers; where a campaign reported sales, sign-ups or redeemed codes, the game's page says so.
In the Journal: Brands on Roblox: 10 campaign games and the results they reported
The top 10
NIKELAND
Nike's Beaverton campus rebuilt as a sports park with mini-games. Visitors from 224 countries in its first four months, and 21 million in total by September 2022.
World
A skate park where virtual shoes dropped weeks before they reached the shops. The first fashion and action-sports experience on Roblox to pass 100 million visitors.
Burrito Builder
Roll a burrito, earn Burrito Bucks, swap them for real food: all 100,000 free-entrée codes went in 30 minutes. Still open on Roblox.
The Co-Worker
Seven mini-games based on real store jobs, and ten paid virtual roles that drew more than 178,000 applications in two weeks.
Froot Loops World
Obstacle courses across six colourful biomes. Sales velocity rose 27.4% and stayed up for more than 48 weeks, reversing a 17.7% decline.
McDonald's LAND
Missions that ended in a real order: more than 37,000 McCombo Pro meals and a 55% rise in sales through the McDonald's app across Latin America.
Super NFL Tycoon
A stadium-building tycoon launched with a Saweetie Super Bowl concert for 2.3 million unique users; 22.5 million visits over two years.
Holiday Dash
A holiday run with item voting every two weeks: 7.7 million visits in three months. The 2024 sequel put QR codes in Amazon's printed gift book.
E.l.f. UP!
Players run virtual businesses built around the brand's products: more than 21 million visits and over a million free avatar items given away.
WimbleWorld
Wimbledon's tennis world drew more than 12 million visits in its first year, 80% of them from players under 24.
All 50 games
MotherPlayable nowSawhorse ProductionsExclusibleHuemen Design
LivewireSawhorse ProductionsThe GangGrabarz & Partner Werbeagentur GmbHThe GangDigitas
Playable now
Playable nowPlayable nowBBDODentsu CreativeThinkingboxPlayable nowJam3Playable nowAgency: IrisPlayable now
DDBJam3
The GangPlayable nowEverGame MediaWe Are SocialSpotify In-House
The GangLeo Chicago & Allison Worldwide
Questions
What brands are on Roblox?
Brands from most categories have built there. This collection includes sportswear (Nike, Vans), restaurants (Chipotle, McDonald's, Pizza Hut, Tim Hortons), retail (IKEA, Amazon, The Home Depot), beauty and fashion (e.l.f., Givenchy, Tommy Hilfiger, Burberry), sport (the NFL, FIFA, Wimbledon, NASCAR), entertainment (Netflix, Warner Bros., Coldplay) and public broadcasters such as the BBC.
Is NIKELAND still on Roblox?
No. NIKELAND opened on 18 November 2021, and according to the Roblox Wiki it closed in May 2024. Its page keeps the record: the mini-games, the screens and the 21 million visitors it reported by September 2022.
Which brand games on Roblox can you still play?
Look for the Playable now label: the game still opens, and our weekly link check has not found it dead. At the latest check that included Chipotle's Burrito Builder, Givenchy's Beauty House and Uno's Bridge Clash.
How do brands measure success on Roblox?
Most report platform numbers: visits, favourites, peak concurrent players and session length. The stronger cases add a business result, such as Chipotle's 100,000 redeemed codes, the 27.4% rise in Froot Loops sales velocity or the 178,000 applications IKEA received for its virtual jobs. Treat the figures as self-reported unless the game's page says otherwise.
Who builds brand games on Roblox?
Mostly specialist studios. The Gang (Vans World, The Co-Worker for IKEA, Squid Game: The Final Games for Netflix) and Gamefam (Super NFL Tycoon, Coldplay's MOON MUSiC event) appear most often in this collection's credits.