Burberry x Roblox

Objective

Burberry sought to amplify its month-long takeover of Harrods' iconic London storefront through a companion digital experience on Roblox, reaching younger audiences in the metaverse while promoting the exclusive 40+ product capsule collection available during the real-world activation.

Solution

Sawhorse Productions created an immersive Roblox experience featuring a digital recreation of Harrods styled with Burberry's Knight blue and Check pattern. Players explored themed park scenes—garden, pond, forest, and an Equestrian Knight Design maze—completing escalating scavenger hunts and obstacle courses that required platforming skills. Upon completion, players received mystery bags containing digital rewards and unlocked free limited UGC items. An in-game coin collection system allowed purchases, with optional premium items available via Robux.

Results

Not published.