Library of playable marketing
1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.
IKAwarenessIn-GameMMother
IKEAKALLAX StoragebornIKAwarenessSocialOOgilvy Amsterdam
IKEAThe Swedish TestGUPlayable nowEngagementWebMMONOGRID
GucciLa Famiglia: Mystery UnfoldsADProduct LaunchIn-Game
AdidasAdventurersDIProduct LaunchAppMMONOGRID
DieselEgg HuntDOEngagementAR & VRFFitzroy Amsterdam
DoritosEnter The Nether LandsSN
SalesInstallationDDrimify
Space NKFind Your Perfect Body SprayMMPlayable nowAwarenessWeb
Adoratorio Studio
Max MaraThe Camel Fabric GameAPPlayable nowAwarenessWebMMakemepulse
Audemars PiguetThe House Of WondersMCEngagementAppLLeo UK
McDonald'sSide MissionsMM
Playable nowAwarenessWeb
Adoratorio Studio
Max MaraUntamed HeroineCC
EngagementIn-GameTThe Sandbox
Chupa ChupsChupa Chups CityCOEngagementIn-GameJJung Von Matt/next
CosnovaKingdom Of EssentiaOO
AwarenessWebPPlayable
OoniSt. Patrick's Day Wheel Of FortuneWMSalesWebWWeekend Max MaraPasticcino's QuestBUEngagementIn-GameSSawhorse Productions
BurberryBurberry At HarrodsBLAwarenessWebPPlayable
BlushAdvent Calendar Drop GameIK
EngagementSocialWWarpin Reality
IKEAThe Little AdventureRBEngagementWebPPriska
Red BullPlay Hard — Gotaga EditionPHEngagementAR & VR
Tool
Pizza HutTMNT: Pizza PowerDIProduct LaunchWebAArtificial Rome
DieselMetamorph ExperienceIKEngagementWeb
Wild
IKEAIKEA Family FavoritesMCEngagementIn-Game
TBWA\NEBOKO
McDonald'sGetaway IslandCH
Playable nowEngagementIn-GameMMygribsCChikhoTeleport To CHIHOSG
EngagementWebPPlayableSSøstrene GreneAdvent CalendarBKEngagementIn-GameDDAVID São Paulo
Burger KingMission: WhopperRBEngagementSocialPPriska
Red BullRap Quiz, Made Of Pop Pop PopCornIGSalesWebSSid LeeIIGATough Cookies: The Game — Umami's RevengeCA
EngagementWebVVCCP
CadburyWorldwide HideOL
Product LaunchWebPPopprOOpti LifeCat GeniusCAEngagementWebHHapSai
CarlsbergSay "Carlsberg" Win BeerGR
EngagementInstallationOOblio
GrubHubLollapalooza TriviaNO
Product LaunchWebEElvaNNorvinaCyber Punk StuntPRProduct LaunchWebFFlaq Digital
Paco RabannePhantom Ingredient QuestRB
EngagementWebPPriska
Red BullSwipe GameVAEngagementIn-GameTThe Gang
VansWorldGL
SalesWebMMerci-Michel
Galeries Lafayette1, 2, 3 NoëlIKAwarenessWeb
MRM Spain
IKEACasårbolMM
Playable nowProduct LaunchWebMMerci-Michel
Miu MiuBecome A Miu-Vie StarOR
EngagementWebPPublicis GroupeOOreoThe Yes Or No GameTR
EngagementWeb
Active Theory
TrolliDeliciously Dark EscapeDM
EngagementWebBBrewster StudioDDr. MartensUnlacedGU
Product LaunchWeb
Adoratorio Studio
GucciBloomKF
EngagementIn-GameOOgilvy
KFCKFC IslandNIEngagementAR & VRDDemodern – Creative Technologies
NiveaNivi's WorldKFAwarenessIn-GameWWieden + Kennedy
KFCI Love You, Colonel Sanders! A Finger Lickin' Good Dating SimulatorBRAwarenessOther222squared + m ss ng p eces
Baskin-RobbinsOperation Scoop SnoopOREngagementAppTThe Martin AgencyOOreoThe Great Cookie Quest
SalesInstallationDDrimify
Space NKFind Your Perfect Body SprayMMPlayable nowAwarenessWeb
Adoratorio Studio
Playable nowAwarenessWeb
Adoratorio Studio
EngagementIn-GameTThe Sandbox
CosnovaKingdom Of EssentiaOO
AwarenessWebPPlayable
OoniSt. Patrick's Day Wheel Of FortuneWMSalesWebWWeekend Max MaraPasticcino's QuestBUEngagementIn-GameSSawhorse Productions
BlushAdvent Calendar Drop GameIK
EngagementSocialWWarpin Reality
Tool
Wild
TBWA\NEBOKO
Playable nowEngagementIn-GameMMygribsCChikhoTeleport To CHIHOSG
EngagementWebPPlayableSSøstrene GreneAdvent CalendarBKEngagementIn-GameDDAVID São Paulo
EngagementWebVVCCP
Product LaunchWebPPopprOOpti LifeCat GeniusCAEngagementWebHHapSai
EngagementInstallationOOblio
Product LaunchWebEElvaNNorvinaCyber Punk StuntPRProduct LaunchWebFFlaq Digital
EngagementWebPPriska
SalesWebMMerci-Michel
Galeries Lafayette1, 2, 3 NoëlIKAwarenessWeb
MRM Spain
Playable nowProduct LaunchWebMMerci-Michel
EngagementWebPPublicis GroupeOOreoThe Yes Or No GameTR
EngagementWeb
Active Theory
TrolliDeliciously Dark EscapeDM
EngagementWebBBrewster StudioDDr. MartensUnlacedGU
Product LaunchWeb
Adoratorio Studio
EngagementIn-GameOOgilvy








