1, 2, 3 Noel
- Brand
- Galeries Lafayette
- Year
- 2021
- Objective
- Sales
- Industry
- Retail
- Mechanic
- Adventure & Quest
- Platform
- Web
- Agency
- Merci-Michel
Objective
Galeries Lafayette's Haussmann windows are the department store's biggest annual draw, and the 2021 season built a whole toy-village-in-space story around them. The web game gave that spectacle a life online for shoppers who couldn't make it to the physical storefront, turning a seasonal display into something people could actively play with and be rewarded for.
Solution
The site opens on a loading screen — a spaceman Santa illustration filling in as a percentage counter ticks up — before dropping the player into a hand-illustrated 3D holiday window. From there the player freely roams the scene, panning around a retro-styled toy world to spot characters tucked into the display: a rabbit, a superhero, a gingerbread man, a doll, a domino, a spinning top. Finding and collecting every hidden character completes the session and enters the player into a draw for a day of shopping at Galeries Lafayette.
- 1
The game opens on a loading screen featuring a large illustration of Santa Claus alongside a percentage counter, with the full scene loading before play begins.
- 2
Once loaded, the player enters an illustrated digital storefront window styled after a department store display, and moves through the scene to look around.
- 3
The core task is a hidden-object hunt: the player searches the illustrated scene for hidden toy characters from the season's cast, including a rabbit, a superheroine, a gingerbread man, a doll, a domino piece, and a spinning top.
- 4
Finding every hidden character completes the game and unlocks the campaign prize, a day of shopping at Galeries Lafayette.
