IKEA "Favoritos"
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- Brand
- IKEA
- Year
- 2023
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- Quest
- Platform
- Web
- Agency
- wild
- With
- MRM Spain
- With
- Raffaele Micillo
Objective
IKEA aimed to deepen engagement with IKEA Family members by creating an interactive discovery experience. The campaign leveraged the community-selected favorite products to drive participation, combining product education with gamified entertainment for members of IKEA's loyalty program.
Solution
Favoritos is an interactive 3D scavenger hunt where players navigate a custom-designed virtual IKEA store across multiple rooms (hallway, living areas, kitchen, bedroom) to locate and collect five favorite products selected by IKEA Family community members. The experience features intuitive search functionality, interactive navigation onboarding, and seamless transitions between spaces, optimized for both mobile and desktop.
Results
Not published.
