Brand islands in Fortnite
Islands brands built in Fortnite Creative and UEFN — sports hubs, car showrooms, hotel worlds and sneaker hunts — with the results each one reported.
By year: 2021 2 · 2022 2 · 2023 5 · 2024 5 · 2025 1 · 2026 1
Brands appear in Fortnite in two ways. Collab skins are Epic's own products, sold in its Item Shop. Islands are playable maps a brand builds or commissions in Fortnite Creative or Unreal Editor for Fortnite (UEFN) and publishes under Epic's rules. This collection lists the islands and leaves skins out.
Sport came first. Verizon's 5G Stadium served as Fortnite Creative's official hub during Super Bowl week in February 2021 and logged more than 40 million visits; the NBA and the NFL followed with hubs of their own. Car and fashion brands came next: BMW's Hypnopolis let players customise an iX2, and Nike's Airphoria sent them hunting for Air Max 'Grails'.
Results vary widely. Philips's Body Royale map logged 34,500 sessions, reported as 30 times the average for a custom map, and sales among men aged 18 to 30 rose 28% year on year. Marriott Bonvoy Land reported a 14% lift in brand consideration. At the other end, Airphoria lost about 90% of its concurrent players within a week, according to GEEIQ data.
In the Journal: Brands in Fortnite: how brand islands work, with eight campaigns
The top 10
5G Stadium
Fortnite Creative's official hub during Super Bowl week 2021: more than 40 million visits in nine days and 3 million viewers for the Twitch broadcasts.
Body Royale
A battle royale map for the OneBlade: sessions at 30 times the custom-map average and sales up 28% among men aged 18 to 30.
The Crossover: Court Crashers
A Welcome Hub island alongside jerseys for all 30 teams, and a Team Battles tournament in which only the Lakers filled their 15,000-member roster.
Marriott Bonvoy Land
Four hotel-brand zones, each with its own game. A 14% lift in brand consideration and more than 450 million earned impressions from creators.
Hypnopolis
Challenges unlock the BMW iX2, then a Car Creator adds galaxy paint and burger rims. 100,000 visits at launch, 30 minutes a session.
Airphoria
A hunt for Air Max 'Grails' tied to the Item Shop and nike.com: 22,300 concurrent players on launch day, about 2,200 a week later.
Sky City
Speed rails and matches on Sky's own island: more than 200,000 plays, 23-minute sessions and 2.8 million players reached.
Sahara Island
Sahara Island: twelve-player battles across three festival arenas, with more than 5 million players in its first week.
Play The Frame
Unofficial's island for its Fortnite eyewear collection, streamed in three live events that drew 1.6 million viewers.
LEGO Islands In Fortnite
Raft Survival and Obby Fun, designed with LEGO set creators, part of the LEGO Fortnite franchise, which has engaged more than 87 million players.
All 16 games
PreloadedPlayable nowPreloadedWhalar Group LtdCreators CorpJung Von Matt/nextRazorfish
Jung Von Matt AGBeyond Creative
AKQAR/GAAtlas Creative
Questions
Can brands make their own games in Fortnite?
Yes. A brand can build or commission an island in Fortnite Creative or UEFN and publish it through Epic's developer programme, under the same rules as any other creator. Players find islands through the Discover tab, search or an island code.
Can a brand run a sweepstakes in Fortnite?
Not inside the island. Under Epic's Fortnite Developer Rules, contests and sweepstakes must run entirely outside it, and islands may not carry links, QR codes or requests for personal data, so any prize draw has to run elsewhere.
Is a Fortnite collab skin the same as a brand island?
No. Skins, emotes and other cosmetics are Epic's products, sold in its Item Shop, and islands may not sell them. An island is a playable map. Campaigns often pair the two: the NBA's Welcome Hub arrived with outfits for all 30 teams.
Which brand islands can you still play?
Look for the Playable now label. At the latest check that included Carrefour's Jobs To Play and LEGO's Smoothie Odyssey; most brand islands ran for a campaign window and then closed.