Mooncourt Ballin'
View the case- Brand
- KICKZ
- Year
- 2023
- Objective
- Engagement
- Industry
- Fashion & Beauty
- Mechanic
- Racing & Sports
- Platform
- In-Game
- Agency
- Jung Von Matt AG
Objective
For KICKZ's 30th anniversary, the retailer wanted to plant a flag at the intersection of basketball culture, fashion and gaming, meeting a young audience inside Fortnite rather than in its own e-commerce channels. Building its own island also let it fold in outside brand partners and tie in-game items directly to real product releases, using the game as a joint showcase rather than a one-off ad placement.
Solution
Players load into KICKZ's own Fortnite island and drop onto a basketball court set in outer space for a match against friends, shooting hoops and racking up points. The signature twist is the "Be the Ball" mechanic, which turns the player's own character into the basketball being played with. Scattered around the court are branded boosts: a BMW Hyperrail that launches players into fast grinding runs and flashy aerial angles, plus zones with altered gravity and portals that reshuffle position on the court. Along the way, players pick up wearable items modeled on real products — two anniversary colorways of the PUMA Playmaker Pro and Jeff Hamilton leather jackets — the same pieces sold in KICKZ stores at the time.
- 1
Players find the island in Fortnite's Discover tab by searching "Mooncourt Ballin'" or entering the island code 9881-1154-5590; it loads for free with no separate install.
- 2
The action takes place on Mooncourt, a branded basketball court floating in space, styled after the Mooncourt/KICKZ platform.
- 3
The core loop is a multiplayer basketball match: players compete against friends and other players on the same court, shooting the ball into the hoop to build up a score over the course of the game.
- 4
A signature mechanic, "Be the Ball," turns the player's character into the basketball itself, switching the view and controls so the player becomes the projectile in play.
- 5
An interactive BMW Hyperrail lets players ride a rail across the arena for fast traversal and alternate views of the court.
- 6
Matches include pickup boosters and altered court physics, such as speed boosts, portal jumps, and stretches of low gravity.
- 7
Player and opponent characters wear branded cosmetics tied to real products released the same weeks, including two anniversary PUMA Playmaker Pro colorways and a Jeff Hamilton leather jacket.
- 8
The game also lets players see an unreleased BMW model in-world before its public debut on October 11, 2023.
