NFL Zone
Open the game- Brand
- NFL
- Year
- 2022
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Mini-Games
- Platform
- In-Game
- Agency
- Beyond Creative
Objective
The NFL aimed to expand its metaverse presence and attract younger audiences to football by creating a persistent virtual experience in Fortnite Creative. Partnering with Visa as the title sponsor, the campaign leveraged gaming culture to introduce football fans and players to NFL content in an immersive social environment.
Solution
NFL Zone is a persistent hub in Fortnite Creative featuring a central tailgate gathering space and a Visa-branded virtual stadium. Players compete in two core experiences: 'Blitz the Bag,' a tag-style mini-game sponsored by Visa, and 'Seek and Sack,' available across 32 team-themed maps representing NFL franchises. The activation includes an NFC-vs-AFC creator competition tracked on a giant in-game scoreboard, amplified through Twitch, TikTok, and Instagram. Beyond Creative developed the experience, with the first team-specific map inspired by the San Francisco 49ers. Players access the hub via Fortnite Creative code 3402-0256-6913.
