Ecological Footprint Quiz
- Brand
- Theater Rotterdam
- Objective
- Sales
- Industry
- Entertainment
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Drimify
Objective
Theater Rotterdam wanted to sell tickets while spotlighting a cornerstone of its identity: a public pledge to become fully carbon-neutral by 2030. Turning that commitment into an interactive quiz let the theater reach audiences who share its values and build positive brand awareness around the campaign, rather than running a plain ticket promotion.
Solution
The quiz opens with a provocative question: is the player's environmental footprint bad enough to hasten the apocalypse, or good enough to single-handedly offset the theater's entire carbon output — and should that impact earn them a reward or a penalty? From there, players work through a series of questions about their habits and choices, with short video interludes featuring the theater's own actors breaking up the flow. Answers sort each player into a personal environmental profile, and that profile carries its own unlock code. Entering the code on the theater's website converts it into a ticket discount — a modest one just for finishing, and a steeper one for players whose profile marks them as especially climate-conscious.
Results
The campaign reached a 66% engagement rate across all channels, and 96% of everyone who started the quiz completed it.
- 1
The player lands on a branded quiz page for Theater Rotterdam that opens with a provocative pitch: is the player's environmental footprint big enough to hasten the apocalypse, or do they single-handedly offset the theater's CO2 — and should they be rewarded or penalized for their impact on the planet?
- 2
The player answers a series of questions about personal habits and lifestyle; each answer feeds into a running environmental profile.
- 3
Between question sets, the player watches short informational videos featuring the theater's own recurring actors, who explain the environmental theme.
- 4
After the final question, the player receives a result: an environmental profile ranging from "accelerating the apocalypse" to "offsetting the theater's emissions," paired with a unique discount code tied to that specific profile.
- 5
The player takes the code to a dedicated page on the theater's site and redeems it for a discounted ticket, with a baseline reward for participating and a larger discount for profiles showing higher climate consciousness.
