Over 5,000 Individuals Engaged Through Groupe BPCE’s Gamified Employer Branding Campaign

Objective

Groupe BPCE, France's second-largest banking group, sought to modernize recruitment by attracting and qualifying candidates across diverse career paths while strengthening employer brand awareness. The campaign aimed to guide prospective employees through an engaging, educational experience that would help them discover roles aligned with their skills and interests.

Solution

A three-week gamified recruitment experience using Drimify's Dynamic Path™ format, released on social media with emphasis on LinkedIn. The campaign featured three core games: a quiz-based treasure hunt with clues scattered across company websites, Pacman, and Connect Four, all integrating educational content about the group's history, professions, values, and commitments. The Olympics-themed campaign emphasized values of teamwork, discipline, sportsmanship, and perseverance. New mini-games launched on Mondays, Wednesdays, and Fridays. Participants competed for premium rewards including iPads and gift cards through weekly Friday drawings and a final draw for the top 100 scorers.

Results

Over 5,000 individuals engaged with the campaign; 554 qualified candidates completed every step of the experience, achieving a 98% completion rate among participants who started.