Well Played
The Well Played Awards
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Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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11 games

Loyalty Product Launch Puzzle Arcade & Action Other
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SEPlayable nowLoyaltyWebPress Play On TapeSephoraPinballBEPlayable nowProduct LaunchWebMMakemepulseBeautyblenderPLAYMSPlayable nowProduct LaunchWebMMerci-MichelMSII Want It AllNAPlayable nowProduct LaunchWebMMakemepulseNARSPlay Your PowerTVPlayable nowProduct LaunchWebMMerci-MichelTeam VitalityReworkGUPlayable nowProduct LaunchWebSuperhero CheesecakeGucciBurstSFPlayable nowProduct LaunchWebAdoratorio StudioSalvatore FerragamoThe Metropolitan EnigmaGUPlayable nowProduct LaunchWebAQuestGucciLipsNAPlayable nowProduct LaunchWebLLostmechanicsNazaOperation Big BabyJBPlayable nowLoyaltyWebPPlayableJyske BankGames And StoriesDIPlayable nowProduct LaunchWebGGoodboy DigitalDisneyIsle Of The Lost Rush

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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