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Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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IKAwarenessSocialOOgilvy AmsterdamIKEAThe Swedish TestSAAwarenessAppCCheil Worldwide SpainSamsungThe Mind GuardianMSAwarenessWebActive TheoryMSIFind Your Gaming PersonaWWPlayable nowAwarenessWebKOBU AgencyWWFTell Me What You Eat. Discover Who You Are!HKAwarenessWebUUnlimitedHHKSARBasic Law Online GameDCAwarenessWebPPlayableDDanish Cancer SocietyAdvent CalendarGOPlayable nowAwarenessWebGoogle Creative LabGoogleQuick, Draw!YOAwarenessWebHookYouTubeThe A-Z Of YouTubePHAwarenessWebDDentsu Creative AmsterdamPhilipsMystery Movie NightGAAwarenessWebDDrimifyGGroupe AtlanticGamified B2B2C CampaignsMGAwarenessWebDDrimifyMMonaco GovernmentParis–Monaco LUXE PACK Train Quiz JourneyYAAwarenessWebDDrimifyYanmarCountdown Calendar

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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