Groupe Atlantic Educate 67K Stakeholders About HVAC Products With Gamified B2B2C Campaigns

Objective

Groupe Atlantic, the largest HVAC manufacturer in France and the second-largest in Europe with a presence spanning 5 continents, is on a mission to make low-carbon solutions as widely available and affordable as possible. The company needed to educate and engage stakeholders across their entire B2B2C distribution chain—including installers, retailers, and end customers—about new low-carbon heating solutions. Specific objectives were to drive brand awareness with contractors and retailers, educate stakeholders throughout the delivery chain on innovative new products, and keep employees engaged across their brands and ranges, promoting adoption of innovative sustainable HVAC technologies throughout the supply chain.

Solution

Drimify delivered a year-round gamified platform strategy using customized Dynamic Paths™—sequential game experiences tailored to different audience segments. The campaign mixed educational question-and-answer games explaining product features with puzzle games featuring embedded product information pop-ups and casual games themed around sustainable energy. A leaderboard system aggregated player scores across the entire experience, offering $100 gift vouchers to the top 3 finishers. Seasonal activations included digital advent calendars with instant-win games for extended engagement.

Results

The campaign generated 66,791 total engagements with an 89% average engagement rate across four stakeholder groups: tradespeople, retailers, end customers, and employees, spanning the entire distribution chain.