Monaco Government Score 91% Engagement Rate For CSR Gamification Experience Targeting Business Travellers

Objective

To engage business travellers attending the LuxePack trade show while traveling the Paris-to-Monaco train route, showcase Monaco as a premium destination and corporate social responsibility leader through gamified content about the country's sustainability initiatives and attractions.

Solution

Interactive experience built on Drimify's Dynamic Path™ platform, accessible via QR codes deployed onboard the train. Players engaged with question-and-answer games covering Monaco and sustainability topics, participated in a photo contest, and competed on a live leaderboard. Prizes were awarded to the top 10 performers approximately one hour before train arrival at the destination.

Results

604 unique game plays from train passengers with a 91% engagement rate. User-generated content collected. The success of the experience led to a follow-up gamification project for the Formula E fan village.