Yanmar Marks Milestone By Sharing Its Story With 500k Followers Through A Multilingual Gamification Experience

Objective

Yanmar, the Japanese machinery manufacturer, celebrated its 111-year heritage (founded 1912) by creating a global engagement experience. The brand aimed to reconnect with audiences worldwide, showcase its product evolution, and drive traffic to key corporate pages while building greater awareness of the company's story across multiple territories.

Solution

Drimify's Dynamic Path™ platform delivered a 24-level interactive countdown calendar combining quizzes, branded storytelling, and instant-win games. The experience was localized in four languages (English, French, German, Italian) and featured a global leaderboard system where players accumulated points competing for a mystery prize. Strategic call-to-action buttons throughout the experience directed engaged players to key Yanmar web pages, blending entertainment with direct traffic generation.

Results

The campaign generated over 500,000 global shares and drove significant traffic spikes to strategic Yanmar web pages. The multilingual gamification experience achieved substantial increase in global brand awareness of Yanmar's heritage story.