The A-Z of YouTube: Celebrating 10 Years

Objective

YouTube created an interactive experience to commemorate its 10th anniversary in 2015. The campaign aimed to engage users by celebrating the platform's most iconic cultural moments and best-loved videos while testing their knowledge of YouTube's impact on pop culture over the past decade.

Solution

The brand developed an interactive web-based quiz game with an A-to-Z format. Players answered trivia questions about YouTube's most memorable videos and cultural moments, navigating through the platform's landmark content to demonstrate their familiarity with YouTube's history. The experience was built as a responsive web application with illustrated design elements, developed by creative agency Hook in collaboration with YouTube.

Results

Not published.