Wasteland With A V

Objective

V Energy Drink aimed to connect with gaming audiences in Australia during the January 2018 period when gaming engagement peaks. The brand sought to establish itself as part of gaming culture by embedding itself directly into one of the world's most-played games, Fallout 4.

Solution

TKT Sydney created a modification for Fallout 4 that inserted V Energy Drink into the game as a power-up mechanic that helps players survive the post-apocalyptic wasteland. The mod included over 3 hours of new gameplay content, featuring new quest lines, 7+ new characters, additional weapons, a new power armor suit, over 100 lines of new dialogue, and themed loading screens. Players engaged with gaming influencers who promoted the mod's launch. The modification was built using Bethesda's Creation Kit and distributed on Xbox One and other gaming platforms.

Results

In the first week of launch, the mod achieved a 5-star rating on Xbox One with over 70 reviews, accumulated 100,000 views, recorded 20,000 installations, and reached over 1 million people total.