Thorpe Park Quiz
- Brand
- Thorpe Park
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Playable
Objective
Thorpe Park needed to turn queue time into entertainment and protect guest satisfaction during peak season, when long waits are the biggest drag on the visit. The quiz format doubled as a data play — first-party visitor data collected while questions about the park's own rides and events reinforced brand knowledge. With a small marketing team, the park also needed a way to ship new games itself, in days, without commissioning a custom build for every campaign.
Solution
The invite meets guests wherever they're already waiting: a push notification in the Thorpe Park app, a QR code on queue signage, or a screen in a Thorpe Shark Cabins hotel room. Scanning it opens the Games hub, a showcase of every game running in the park that day, always-on and seasonal side by side. The anchor is a five-question quiz about the park itself — its rides, its history, its events — and with several question sets in rotation, groups in line replay it and compete against each other, turning the wait into a quick tournament. Seasonal drops swap the format entirely: Fright Nights brings a Halloween-themed quiz, and Mardi Gras turns the whole park into the board for a treasure hunt.
Results
Over 7,500 game sessions, averaging 1:35 minutes of brand engagement per session — 174 hours of engagement with the brand in total.
- 1
The player is invited to play while waiting in a ride queue, or from a room at the Thorpe Shark Cabins hotel — the prompt arrives as an app push notification, a QR code posted near the queue, or a screen in the hotel room.
- 2
The link opens the Games hub, a landing page listing every game in the park: always-on titles available to any visitor on any day, and seasonal titles tied to a specific event.
- 3
The player picks a game from the hub. The always-on lineup centers on Thorpe Park Quiz, alongside titles such as Welcome Fearseeker and Find the Crow.
- 4
Thorpe Park Quiz opens on a park-branded start screen, then presents five questions about the park itself — its rides, history, and events.
- 5
The player answers each question and receives a score at the end, which doubles as bragging rights against whoever else is standing in the queue.
- 6
While the player answers, the brand collects the data generated by play — the queue-time entertainment is designed to double as a data-capture moment.
- 7
The quiz draws from multiple question sets, so replaying serves up a fresh round rather than repeating the same five questions; groups and families play it as teams and compare scores against each other.
- 8
During events, the hub adds limited-time games: a Halloween edition called Fright Nights, and Mardi Gras, a treasure hunt that turns the entire park into the playing field as players roam its grounds hunting for game elements.
