Facebook Game
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- Brand
- Battleship
- Year
- 2012
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Simulation & Strategy
- Platform
- Social
- Agency
- Universal Pictures
Objective
Universal Pictures launched the Battleship Facebook Game to drive awareness and engagement around the 2012 film release, leveraging social gaming as part of a broader $50M promotional partnership strategy. The game aimed to create interactive brand experiences that would extend the film's reach and generate buzz in the casual gaming market.
Solution
A multiplayer naval strategy game where players battled in Humans vs. Aliens scenarios on Facebook, sinking 3D ships in either asynchronous or real-time matches. Victories unlocked exclusive film clips, incentivizing repeated play. The game was accessible directly through Facebook's app platform, enabling viral sharing and friend challenges to drive organic reach.
