Best Western France get over 155K customer plays with 90% completions as they gamify customer loyalty

Objective

Best Western France sought to strengthen customer retention within their competitive hospitality market by integrating gamification into their rewards program. The initiative aimed to increase engagement with the loyalty scheme, drive mobile app adoption, and attract new program members through playful, interactive experiences.

Solution

Working with Drimify's gamification platform, Best Western France deployed a multi-mechanic approach throughout the year: a Product Recommendation Quiz designed to guide customers in planning holidays aligned with their resort offerings, instant-win games rewarding players with vouchers and accommodation perks (free stays, refunded stays), and a branded Advent Calendar that released daily interactive experiences to sustain engagement during the year-end period. The platform delivered personalized gameplay mechanics tailored to customer segments within the rewards program.

Results

The campaign generated 155,482 total customer plays with a 90% completion rate. The Advent Calendar initiative alone achieved 122,201 views and 105,796 plays, delivering an 87% engagement rate. Overall campaign engagement reached 80% across all mechanics. The program succeeded in increasing app downloads and engaging thousands of customers, driving long-term loyalty through iterative optimization based on performance analytics.