Altoids Strips
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Altoids
- Year
- 2003
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Arcade
- Platform
- Web
Objective
Altoids launched an interactive game in 2003 to engage consumers and reinforce the brand's cheeky, irreverent personality. The 'Altoids Strips' campaign used branded entertainment to connect with the target audience through playable entertainment rather than traditional advertising.
Solution
An escape-room style puzzle game featuring the character Big Bad Al, described as a 'world class loser,' who must navigate to a date at the Gothroom club in Club Nightclub. The gameplay used point-and-click mechanics where players solved puzzles and collected items to advance the narrative, with Altoids Strips integrated as part of the solution pathway. The game was hosted on altoids.com.
Results
Not published.
