ALDO Connect the Dots

Objective

ALDO, an international footwear brand, launched an interactive photo-based social game to engage customers and generate shareable content. The campaign aimed to create buzz through a participatory digital experience that leveraged user-generated content and peer-to-peer sharing.

Solution

Connect the Dots was a social puzzle game where users uploaded personal photos and created custom dot-to-dot puzzles by clicking to add connecting points. Players could then challenge friends to solve the puzzles and reveal the original image by connecting the dots. The game enabled social sharing and viral distribution through friend networks.

Results

Not published.