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The Well Played Awards
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Library of playable marketing

1,114 campaign games made for 718 brands by 824 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
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NCOtherWebPPreloadedNNational Citizen ServiceNeohaven NoodlesPIEngagementWebMMerci-MichelPierretDream HouseCSPlayable nowAwarenessWebBIRDMANCCorelex ShintakuNorowareta Toilet Paper Kojo Kengaku (The Cursed Toilet Paper Factory Tour)WWPlayable nowAwarenessWebTUNNEL23WWFFinprint GameCAAwarenessWebZZulu Alpha KiloCanadaBuild Your Best DayUPAwarenessWebEPIC AgencyUPSDelivery DayADEngagementWebTTRY DIGAdeccoKonsernsjefen 2017IDAwarenessWebGGlobule BleuIles De PaixValue Your FriendsUALead Gen & RecruitingWebBlockdotUS Air ForceAirman ChallengeDEEngagementWebRRED Interactive AgencyDDiscovery EducationThrill Of The Catch7EEngagementWebSSpots Films77-ElevenThe 711 ClubGRAwarenessWebCColmeiaGGreenpeaceWeAtherBHEngagementWebGrey LondonBritish Heart FoundationYoobot Vs YooNot

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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