Well Played
The Well Played Awards
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Library of playable marketing

1,102 campaign games made for 711 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
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11 games

Loyalty Awareness Other Entertainment Retail
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EPPlayable nowAwarenessWebEPIC AgencyEEPICCaptain GoosebumpsASPlayable nowAwarenessWebGGAX StudioAffectio SocietatisAffectio SocietatisOLPlayable nowAwarenessWebLLostmechanicsOlympicsDestination Champion : Le Mystère Du Code PerduLEPlayable nowAwarenessAR & VRAArcadiaLEGOBRICKTACULAROAPlayable nowAwarenessWebMMONOGRIDOakleyProject 2075WWPlayable nowAwarenessWebKOBU AgencyWWFDiz-me O Que Comes. Descobre Quem És!THPlayable nowAwarenessIn-GameBBBDO AtlantaThe Home DepotVirtual Kids WorkshopsCSPlayable nowAwarenessWebBIRDMANCCorelex ShintakuNorowareta Toilet Paper Kojo Kengaku (The Cursed Toilet Paper Factory Tour)WWPlayable nowAwarenessWebTUNNEL23WWFFinprint GameEBPlayable nowAwarenessWebEEpiphanyEbuyerOdysseyMAPlayable nowAwarenessWebSSoap Creative AustraliaMMarvelStark Tower Defense

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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