LEGO BRICKTACULAR
Open the game- Brand
- LEGO
- Year
- 2025
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Simulation
- Agency
- Arcadia
Objective
LEGO aimed to showcase innovative AR technology and create an engaging branded experience on Snapchat's new Spectacles platform in 2025. The campaign introduced users to a novel way of interacting with LEGO bricks through augmented reality, leveraging voice control and hand gestures to appeal to both casual players and LEGO enthusiasts.
Solution
LEGO BRICKTACULAR is an augmented reality experience available on Snapchat Spectacles and mobile devices powered by Snap AR technology. Players build with LEGO bricks using both hands, control bricks with voice commands, and construct directly on real-world surfaces rather than a 3D platform. The experience includes Challenges mode, Free Play mode, and social sharing capabilities to help players showcase their creations. Notably, it was the first branded experience launched on Snapchat's newest version of Spectacles.
Results
Not published.
