Underwear Brand We Are Jolies 2X Revenue With Ecommerce Gamification Campaign, Beating Sales Slump

Objective

We Are Jolies, an ethical underwear brand, faced declining sales during a historically slow retail period and needed to drive revenue growth while acquiring new customers. The brand sought to leverage digital innovation to overcome seasonal sales challenges and convert browsers into repeat buyers.

Solution

We Are Jolies launched two sequential gamified ecommerce campaigns using Dynamic Path™ experiences consisting of six sequential interactive games, including Spin the Wheel (offering savings opportunities) and Quiz mechanics (educating on sustainable materials). Each campaign distributed promotional codes—15% discount in the first run and 10% in the second—distributed via email to existing and dormant customers and through social media. Games were branded to match the brand's aesthetic and hosted on the Drimify platform.

Results

First campaign doubled revenue during the campaign period. Across both campaigns: 1,000 orders placed, 17,500 total interactions, 11,500 leads generated with 65% data collection rate, 40% of promo code users were new customers, 74% average game completion rate, and 80,000 additional customer reach in the second campaign. A single reminder email accounted for 25% of campaign revenue. The identical second campaign proved the strategy's replicability.