The Race - Interparfums

Objective

Interparfums sought to promote Montblanc Legend Red fragrance by creating an engaging interactive experience that embodies the brand's dynamic and sporty personality. The game-based campaign targeted fragrance buyers on the web and extended into retail environments, combining entertainment with brand storytelling to drive engagement and consumer connection.

Solution

The Race is a web-based racing game developed by Merci-Michel that challenges players to achieve the fastest lap time on a futuristic racetrack. Using minimalist controls (left/right steering), players follow the centerline to activate a boost mechanism that propels them forward. The visual design emphasizes red throughout the interface with neon light effects forming stars, tunnels, and text as players race, reinforcing speed and creating an energetic aesthetic that aligns with the Legend Red fragrance's personality. The experience was deployed both as a web game and as an interactive retail installation.

Results

The project earned Site of the Day recognition from Awwwards on March 12, 2022.