The Mystery about Mystery Room

Objective

Mystery Room, a real-life escape room venue, aimed to expand awareness of their experience and drive event attendance through digital engagement. An interactive puzzle game on Instagram served as a promotional teaser for the physical escape room experience.

Solution

An interactive puzzle game was built on Instagram that engaged users with puzzle-solving mechanics. The game functioned as a digital extension of the Mystery Room brand, providing a taste of the escape room puzzle experience and encouraging players to participate in the real-world event.

Results

Not published.