Swedish Armed Forces Recruit. #1

Objective

The Swedish Armed Forces sought to recruit officers with both physical capability and intellectual strength. Instead of traditional military advertising, they launched an interactive online recruitment campaign targeting 17-35-year-old potential applicants, using gaming mechanics to test cognitive abilities and problem-solving skills as part of the recruitment screening process.

Solution

A free, browser-based Flash game for 4-player teams where players solved puzzles under time pressure while being evaluated on multitasking, concentration, and comparative performance. Team members were rewarded or penalized based on individual performance, with the goal being to maintain team endurance for as long as possible. The game served as an interactive entry exam for the armed forces, developed by ACNE Production and DDB Stockholm.

Results

Not published.