Story Tour
- Brand
- INDIO
- Year
- 2017
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Foo Studio
Objective
Cerveza Indio built Story Tour as a tribute to INDIO ViveLatino, the festival it heads as title sponsor, giving fans a branded way to engage with the event online around its March 2017 edition. Rather than push a ticket or product offer, the brand used the game to keep its name attached to the festival experience itself.
Solution
Visitors land on a page inside Indio's own site and are dropped straight into an animated board game built around the festival. They move a token along a route-style board, landing on spaces that quiz them with festival trivia drawn from a bank of more than 1,000 questions. Getting an answer right sends the token forward, turning the browser tab into a light trek through ViveLatino knowledge. Nothing to install: a session is open the link, work through a run of questions, and see how far the board takes you.
- 1
The player opens the Story Tour promo page on the Cerveza Indio site and enters an animated interactive experience built around the INDIO ViveLatino music festival.
- 2
The core loop is a board-game journey: the player advances a token along a game board that traces a path through the festival.
- 3
At each stop the player answers trivia questions about the festival, drawn from a bank of more than 1,000 questions, so the specific questions vary from session to session.
