Skrillex Quest

Objective

Promote Skrillex's single 'Summit' by transforming passive music listening into interactive engagement. The artist's team commissioned an experiential marketing campaign that would provide multiple exposures to the track while building emotional attachment through nostalgic gaming.

Solution

Jason Oda developed a Flash-based, Zelda-inspired adventure game styled after corrupted NES cartridges. Players navigate a glitch-filled video game world to rescue a princess from a heart-shaped dungeon, with 'Summit' playing continuously throughout gameplay. Defeating the final boss triggered a direct link to purchase the single on iTunes. The game featured minimal instruction and intentional glitches to encourage exploration and create emotional resonance.

Results

Not published.