Jumpidoo
- Brand
- SBB
- Year
- 2011
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Arcade & Action
- Platform
- App
- Agency
- TBWA Switzerland
Objective
SBB was building out Ticki Park, its family offer on InterCity double-decker trains, having fitted a jungle-themed play carriage since 2010 to make train travel with kids more appealing and keep families loyal to the brand. The app extended that jungle world beyond the carriage and onto the phone, giving families something to play together on the journey while reinforcing SBB's image as a family-friendly railway — a game the agency pitched as fun for every age, not just children.
Solution
The player picks a character and swings it from vine to vine, Tarzan-style, fighting gravity to clear obstacles and hazards across three worlds: a tropical jungle, a mysterious underwater realm, and a lava cave. Friendly animals are placed along the 15 levels to guide the child through each stretch. Every level is timed, and the app keeps a best-time leaderboard per level with slots for several players, so siblings and parents can compete for the fastest run on the same phone.
- 1
The player picks a character before entering the game.
- 2
The core mechanic is a vine-swinging platformer: the player drags a finger to grab and release vines, swinging the character across gaps to cross jungle terrain, while steering around obstacles and hazards that end the attempt on contact.
- 3
Friendly animals appear along the route and point the way forward.
- 4
Each level runs against a visible timer, and the goal is to clear it as fast as possible.
- 5
Best times are saved and tracked across multiple players, letting them compare results and replay levels to beat their own or others' records.
- 6
Clearing levels advances the player through three themed worlds — jungle, underwater, and volcanic caves — across 15 levels in total.
