SBB Jumpidoo
- Brand
- SBB
- Year
- 2011
- Objective
- Engagement
- Mechanic
- Platformer
- Platform
- Web
- Agency
- TBWA Switzerland
Objective
SBB (Swiss Federal Railways) sought to engage younger audiences through interactive entertainment as part of Ticki Park, a children's program. The company created a playable mobile experience to build brand affinity with families by combining entertainment with the SBB brand.
Solution
A vine-swinging platformer mobile app set in exotic jungle environments across three distinct game worlds (rainforest, underwater realm, lava caves) with 15 levels total. Players swung from vines using Tarzan-like mechanics while dodging obstacles and competing for best times on each level. Built by TBWA\Zürich and Guave Studios, the game tracked personal best times to encourage replay and competitive engagement among users.
Results
The game won the FWA Mobile Award in October 2011.
