Rink Bingo

Objective

Hockey Club Davos, Switzerland's most successful ice-hockey team with 31 championship titles, faced financial challenges dependent on merchandise and catering revenue during matches. The agency developed an interactive experience to engage fans during live games and drive incremental sales through fan participation and merchandise purchases.

Solution

Rink Bingo transformed the hockey match environment by gamifying the physical collisions of players into the boards—an average of 100 checks per game—into interactive bingo cards. The mobile app allowed fans to play live during matches in real time, with board positions corresponding to rink impact zones. Fans could also participate from home as a second-screen experience. The app was deployed throughout the 2015–2016 ice-hockey championship season as an ambient, live-play gambling and engagement mechanism.