Red Bull Kart Fighter 3 – Unbeaten Tracks

Objective

Red Bull sought to drive mobile gaming adoption and app store visibility for Kart Fighter 3 by delivering a memorable, tangible brand experience to media and influencers. The campaign aimed to generate buzz that would translate into substantial app downloads during the critical launch window.

Solution

Zooom Productions created a physical press kit containing two Red Bull energy cans packaged in a metal jerry-can-shaped box, sent to press and influencers. The accompanying game is a free-to-play bird's-eye view racing title for iOS and Android with progressive difficulty (auto steer, auto acceleration, manual modes), career mode requiring players to complete levels with five different karts and unlock five power-up variants (Wild Cards), Micro Machines-inspired retro visuals with terrain-specific challenges including jumps and obstacles, and Facebook-integrated multiplayer for fastest lap competitions. The game offers star-based progression to unlock new arenas and coin-based purchases for game modifiers.

Results

The game achieved more than 10 million downloads within five days of its release.