Penhaligon's Mystery Mansion
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Penhaligon's
- Year
- 2017
- Objective
- Engagement
- Industry
- Beauty
- Agency
- KOTA
Objective
British fragrance house Penhaligon's partnered with KOTA to launch an interactive detective experience promoting a new collection. The campaign leveraged playable entertainment to engage luxury audiences through an immersive mystery narrative.
Solution
An interactive whodunit game featuring 3D graphics, gesture-based interactions, and mystery-solving mechanics. Built with WebGL and Three.js for sophisticated visual storytelling, the experience combined illustration and interactive design across a campaign website. Players navigated the mystery mansion environment to uncover clues and progress through the detective narrative.
Results
Not published.
