Packing Battle
Open the game- Year
- 2013
- Objective
- Engagement
- Industry
- Finance
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- SYMBIO DIGITAL
Objective
A travel insurance company developed an interactive puzzle game to engage users during peak vacation planning season. Packing Battle gamified the pre-trip preparation process by transforming the practical task of luggage packing into an entertaining puzzle experience, combining problem-solving mechanics with travel-focused brand messaging to build engagement around vacation planning.
Solution
Players solved spatial reasoning puzzles focused on packing luggage and organizing items for travel. The game featured luggage-packing challenges designed to gamify typical pre-vacation preparation activities. The experience integrated problem-solving mechanics with lighthearted messaging about travel planning. Originally launched as a travel insurance campaign, the game eventually evolved into a standalone playable experience that could engage users during busy pre-vacation periods when people are most focused on trip logistics.
Results
Not published.
