Over 30K Participations Per Month As Confectionery Brand Chococam Gamify Across Business Functions

Objective

Chococam, a Cameroonian confectionery manufacturer, sought to strengthen brand presence and customer loyalty across its product lines (Big Gum, Mambo, Bonbon Kola) while simultaneously reinforcing corporate social responsibility messaging and building internal team engagement. The company needed a scalable approach to reach multiple audiences—customers, youth communities, and employees—through interactive experiences that would drive consistent engagement and social amplification.

Solution

Chococam deployed a multi-layered gamification strategy powered by Drimify's no-code platform. The primary activation was a branded quiz game tied to a national Cameroonian youth festival, featuring daily prize giveaways (cash, edutainment cards, polo shirts) with a grand finale offering three laptops to top performers. A secondary experience leveraged a digital scratch card mechanic activated via QR codes embedded on limited-edition Valentine's packaging for the Mambo chocolate line, providing instant prize rewards (meals, cinema tickets, picnic baskets). Internally, Chococam deployed a customized knowledge quiz with leaderboard mechanics for employee engagement. All experiences encouraged social follow-through, driving audience migration to the brand's social channels.

Results

The campaign achieved 30,000+ monthly participations across active initiatives, with 90% engagement rates on top-performing experiences. The Big Gum quiz alone generated 11,320 total plays, with peak daily usage exceeding 1,500 plays. Successful prize fulfillment and competitive mechanics fostered positive brand associations across customer, employee, and youth community segments.