Nokia Music Meister

Objective

Nokia aimed to drive adoption of its Comes With Music service in the Netherlands, which offered free downloads of up to 4 million songs for a year with selected phone models. The campaign targeted music-loving phone users through an engaging social entertainment experience that would build awareness of the service across multiple digital platforms.

Solution

Music Meister was a music guessing game where players identified songs from audio clips and challenged friends to compete. The game was designed as a social application, encouraging viral spread through friend challenges and leaderboards. It was deployed across multiple platforms: Hyves.nl (Dutch Facebook alternative), MTV.nl, Nokia.nl, and the dedicated comeswithmusic.nl website. The HTML5-based quiz could be embedded and shared, leveraging existing social graphs to drive engagement.

Results

Not published.