Newsfeed SmartApps: Interactive Facebook post for Game of Thrones

Objective

Star World aimed to deepen engagement with Game of Thrones fans in India during Season 7 by creating an interactive challenge that leveraged the show's core narrative of family hierarchies and allegiances. The campaign served as both entertainment and a merchandise incentive, rewarding fans with the deepest knowledge of the series' complex family structures.

Solution

Star World partnered with Newsfeed SmartApps to develop an interactive Facebook post called the 'Game of Thrones Challenge.' Players arranged characters on a dynamic family tree, testing their knowledge of character families and allegiances from the series. The game ran directly within Facebook's news feed using Newsfeed SmartApps' patent-pending interactive technology, eliminating friction from the user experience. Speed was a core mechanic—players who completed the task correctly and quickly entered a drawing for exclusive Game of Thrones merchandise. The experience reached Indian audiences through Star World's Facebook presence.

Results

Not published.