N-Gage Summer Tour
- Brand
- Nokia
- Year
- 2004
- Objective
- Engagement
- Industry
- Tech & Telecom
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- Farfar
Objective
Nokia used the site to back the N-Gage QD's European launch tour, giving people a reason to meet the truck in person, compete locally, and end up at a retail counter — while catching fans in towns the tour skipped and steering them online instead.
Solution
Landing on a palm-lined summer scene, the visitor sees a map of Europe with every tour stop colour-coded VISITED, RIGHT NOW, or STILL TO COME, and clicks their own city. That city page tells them whether the truck has arrived or already moved on, introduces the local City Champion with their championship belt, lays out a local retail offer, and links to photos from the stop. A side menu also opens onto a standalone mini-game, throw the frisbee, where the player flings a TEST DRIVE-branded disc across a park scene dotted with yellow furry characters hiding in the bushes. Anyone whose city isn't on the route is redirected instead to the Crash Nitro Kart World Championship running in N-Gage Arena.
- 1
The player lands on a map of Europe tracking the N-Gage truck's summer route, with countries and cities marked and color-coded as visited, current, or upcoming stops.
- 2
Selecting a city opens its page, where the player either finds an invitation to meet the truck in person and compete for the local Crash Nitro Kart title, or, if their city isn't on the route, an alternate path into the online N-Gage Arena world championship.
- 3
Each city page surrounds that choice with supporting content: a champion profile for the local Crash Nitro Kart winner, a local retail offer, a photo gallery from the truck event, and a reminder about a go-karting prize giveaway.
- 4
A diagonal ribbon menu in the corner links out to tour and competition information and to a separate browser minigame, throw the frisbee.
- 5
In throw the frisbee, the player aims a targeting arc over an illustrated park scene and launches a branded flying disc across it, then returns to the main site via a corner menu ribbon.
