mentos WALL BREAKER

Objective

Mentos aimed to engage audiences through interactive entertainment by creating a branded mobile game. The campaign concept centered on 'Mentos brings people close together,' translating the brand's core message into a playful gaming experience inspired by the iconic 1980s Breakout arcade game.

Solution

The brand developed a web-based mobile game where players break through brick walls, mirroring classic Breakout gameplay mechanics. The game featured a 'Heart Approaching' narrative where Mentos blocks break barriers between two people, leveraging the brand's emotional connection theme. Built and deployed as a responsive web game, the experience was housed at mentos-wb.jp and designed by a collaboration between ADK Tokyo, dreamdesign, and Salvo Inc.

Results

Not published.