Ace Breaker
Open the game- Brand
- Lacoste
- Year
- 2026
- Objective
- Engagement
- Industry
- Fashion & Beauty
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Merci-Michel
Objective
Lacoste sponsors Roland-Garros and Rolex Paris Masters, and built the game to give members of its Lacoste Members loyalty program a reason to open the app during tournament time. Tying entry to real Roland-Garros prizes ties the brand's tennis partnership directly to renewed engagement with the loyalty program.
Solution
The player faces a 3D clay court from behind a paddle at the bottom of the screen, with a wall of bricks stacked above and a yellow ball in play. Dragging the paddle left and right keeps the ball alive and chips away at the bricks, with three lives to spend before it's over. Power-ups drop as blocks fall, arming the paddle with side lasers, splitting the ball into several at once, or throwing up a shield to save a life. Levels ramp up in difficulty until the lives run out, ending the session on a score screen.
- 1
Players open the game on Lacoste's members-play.lacoste.com loyalty domain, where it is presented as a new Lacoste Members experience built around Roland-Garros. While the 3D scene loads, a loading screen shows the racket and ball already in motion.
- 2
The game opens on a three-dimensional clay court rendered in a two-tone palette of dark green and yellow, with a player-controlled racket-platform positioned at the bottom of the screen.
- 3
The core loop has the player move the racket to keep the tennis ball from flying past it and to knock the ball into blocks scattered across the court, aiming to break as many as possible; each hit sends out particles and a tennis-strike sound as collision feedback.
- 4
The player has three lives, and the screen flashes red whenever the ball gets past the racket, signaling a lost life.
- 5
Across levels the player picks up both defensive and offensive power-ups — a temporary shield, a multi-ball, and side-mounted lasers fired from the racket — each with its own visual effect.
- 6
Play proceeds field by field with rising difficulty, continuing until the level is cleared or the player's rhythm breaks down.
- 7
Once all lives are lost, the player reaches a results screen showing the final score for that session; the number of blocks broken sets the odds of winning Roland-Garros tickets and Lacoste polo shirts (an earlier Rolex Paris Masters edition of the game offered Lacoste vouchers and tournament tickets instead).
- 8
The game is playable on both desktop and mobile, using the same racket controls on phone, which also lets players jump in via a QR code on-site at the tournament.
