LadyBug
- Brand
- Gucci
- Year
- 2021
- Objective
- Engagement
- Industry
- Fashion & Beauty
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Adoratorio Studio
Objective
Gucci built LadyBug as another installment of Gucci Arcade, the in-app game hub it created to pull fans deeper into the house's codes and products and to open its world to people who can't afford the clothes. A new title gives app visitors a fresh reason to keep opening the app, layering another set of collectible badges and a global leaderboard onto the same Arcade experience already established by Gucci Bee and Gucci Ace.
Solution
Open the link and you're playing straight away, no install needed. You control a young ladybug who hasn't learned to fly yet: tap the screen and she flaps upward, let go and gravity pulls her back down, while the world scrolls past and oversized vegetables loom in her path like pipes to dodge. The only move is the tap, and the only skill is timing it to thread each gap. Clip a vegetable and the run ends; keep threading the gaps and you unlock hidden badges drawn from Gucci's house codes, push your score onto a worldwide ranking, and get a share sheet to post the result to social media or send it to friends.
- 1
The player opens Gucci LadyBug from the game's own URL or by selecting it on the map inside the Gucci Arcade section of the Gucci app, entering a full-screen branded game world built around a young ladybug who hasn't yet learned to fly.
- 2
The single control is a tap: each tap flaps the ladybug's wings and lifts her, while she sinks between taps, so the player taps in rhythm to hold her at height as the scene scrolls oversized vegetables toward her and she must be guided through the gaps.
- 3
The run plays as an endless Flappy Bird-style score attempt that continues as long as the player keeps clearing obstacles and ends on contact, restarting immediately for another attempt.
- 4
Across sessions of Gucci Arcade games, players collect hidden badges themed on the house's subjects into a special trophy showcase.
- 5
Scores are placed on a worldwide leaderboard, letting players see where they rank among other high scorers.
- 6
Results and badges can be shared out to social networks and messaging apps from within the experience.
