Gucci Grip

Objective

Gucci created an interactive pixel-art game to engage younger audiences and connect with gaming culture through the brand's streetwear aesthetic. The project positioned Gucci in gaming and interactive entertainment, reaching audiences beyond traditional luxury marketing channels.

Solution

Gucci Grip is a pixel-art runner game where players navigate a skater character through urban street environments. The mechanic involves dodging obstacles, collecting power-ups, and gathering badges as the character moves through various settings. The game was built using WebGL and PixiJS animation libraries, featuring a vibrant color palette of teal and coral. Players engage with a retro aesthetic that connects to street culture and skateboarding.

Results

Not published.