Explorez La Légende

Objective

Banque Populaire launched this digital experience to commemorate 25 years of involvement in international sailing competitions. The campaign aimed to celebrate the bank's legendary heritage in the sailing world through an interactive platform that reconnected audiences with iconic moments in this sporting legacy.

Solution

An interactive multiplayer online game where players sailed through historic events and locations tied to Banque Populaire's sailing history. Participants navigated their own sailboat across the world, competing with other players and collecting over 10 achievement medals. The game featured social media integration and was accessible via the dedicated Voile Banque Populaire website, created by agency Oz Conseil.

Results

The campaign received an Honorable Mention on Awwwards (Oct 21, 2014).